Choosing a blog topic is very important when trying to drive traffic to your Website. What are you going to write about? Choose a blog niche that interests you…something that you want to write about at least once a week.
Here are things to consider when selecting a blog topic:
- Do you have a hobby?
- What interests you?
- What are you an experienced at?
- What are you passionate about?
- What can you teach others?
- What is trending?
- What are people talking about?
- What’s in the news?
- What is your voice/style of writing?
- Is there enough content to write about the topic?
- What type of biog do you want? Will you offer advice, products, tutorials, opinions?
- Who is your audience/who are you writing for?
Is your blog topic to broad or too narrow?
It’s important to pick a blog niche that is not too broad because there will be too much competition. If you do a search for your topic, in Google for example, how many results are there?
- If I search “travel” – it comes up with more than a billion search results – way too much competition. Your blog will not be found easily.
- If I search “family travel” – it comes up with nearly 7 million search results – that’s still a lot of competition.
- If I narrow it down to “luxury family travel” – there are 106,000. Much better.
You also don’t want your topic to be too small. If not enough people are interested in it, you won’t get much traffic. A very useful tool is Google Keywords Planner (you will need a Google account). Type in keywords related to your topic and you’ll find out how many people have searched for those words.
If I type in “luxury family travel,” I find out that an average of only 100 people search that term monthly. It suggests other similar keywords in your topic area and you can see how much travel they get. You want to choose something that has an average of 1,000 to 10,000 searches and “medium” competition.
For my search, the following terms fall into that range: family resorts, family vacation destinations, great family vacation, vacations with kids, luxury travel. So that shows me that the word “vacation” gets better results than “travel” and that families are not searching for luxury vacations. This way I can cater my blog and blog posts to what people are looking for/what they want to read.
Write about what you know!
Also keep in mind that just because you are interested in a topic, doesn’t mean that you’ll be good at writing about it. If you like the idea of traveling, but haven’t gone very many places, you might not have the insight that people are looking for when they read a travel blog. If you can add your experience about your topic to writing your blog posts, people will trust you and will want to read what you write.
Now it’s time to decide what your blog will be about. Leave a comment below and let me know what you chose!
Once you get your blog up and going, it’s time to get started on social media to promote your blog.